Company News

A New Look for a New Year

If you’re reading this, there’s a good chance you’ve noticed.

With 2023 upon us — our 10th year as a business — we’re thrilled to reveal FloQast’s new brand identity! Over the last several months, we’ve been working diligently to cultivate a look and feel for the organization that accurately represented who we are and what we want to achieve, and we feel strongly that this new website is one example of that.

But as much as this new brand strategy embodies the future of FloQast, — confidence, boldness, and precision — it’s also a representation of the strong work FloQasters have done to get the company to this point: Something we used as a guiding light in our new brand identity. As a result, the new features actual FloQasters heavily — not stock images of people wearing suits, seemingly having more fun than is actually possible. 

As our CMO Ed Brice says, “FloQast’s brand aspiration is, and always has been, to elevate accounting. Our new brand strategy and identity aims to represent this spirit across all engagement channels – inspiring accountants to realize their full and true potential, be seen as the operational heartbeat of the enterprise, and attract new generations to the accounting profession.”

It’s been a wild few months, and I’m confident in saying that this brand strategy carries FloQast’s 2022 momentum into the new year. Looking back at what we achieved in the last year or so, I couldn’t be more proud of what this team achieved, especially considering what happened in 2022 on a macro level. 

Last year, FloQast hired its 500th employee — and hosted the team in Beverly Hills for FloQast Go – our first company-wide event since 2019. But just as excited we are about the employee growth we’ve experienced over the last few years, the fact that we were able to scale our company culture to still provide an awesome work environment for a widely-dispersed team is an incredible achievement. In 2022, FloQast received several best workplace awards, including:

Additionally, 2022 saw FloQast sign its 2,000th customer while continuing to introduce new modules to the platform, as well as several key improvements. Last year, we released:

As a CEO, it’s up to me to look forward, but as an accountant at heart, I can’t help but look back at the last 12+ months and be proud of what this team has accomplished. 2023 is going to be a big year: We have a lot of exciting news in the works and can’t wait to share. Until then, I wish you smooth sailing in busy season and audits.

Michael Whitmire

As CEO and Co-Founder, Mike leads FloQast’s corporate vision, strategy and execution. Prior to founding FloQast, he managed the accounting team at Cornerstone OnDemand, a SaaS company in Los Angeles. He began his career at Ernst & Young in Los Angeles where he performed public company audits, opening balance sheet audits, cash to GAAP restatements, compilation reviews, international reporting, merger and acquisition audits and SOX compliance testing. He holds a Bachelor’s degree in Accounting from Syracuse University.