FloQast Launches New Brand Strategy, Sights on Growth
Accounting software provider marks ten years in the industry with brand refresh, celebrates 2,000th customer
February 23, 2023 (LOS ANGELES) – FloQast, a provider of accounting workflow automation software created by accountants for accountants, has unveiled an all-new brand look and feel. The new brand identity refresh comes on the heels of a 2022 filled with company milestones, growth, and momentum, and is a reflection of FloQast’s rapid growth and market leadership as it celebrates 10 years of business.
Founded in 2013 on the notion of bringing together the bright and passionate to change the game for accountants, FloQast’s new brand strategy and identity embody confidence, boldness, and precision. The evolution from the old brand corresponds with the company’s own evolution and rapid growth, and ensures an even closer creative alignment with FloQast’s values, vision, and expanding set of customer solutions.
“FloQast’s brand aspiration is, and always has been, to elevate accounting,” said C. Edward Brice, Chief Marketing Officer. “Our new brand strategy and identity aims to represent this spirit across all engagement channels – inspiring accountants to realize their full and true potential, be seen as the operational heartbeat of the enterprise, and attract new generations to the accounting profession.”
The new brand identity is anchored by an all-new FloQast.com, which includes a fresh, dynamic people-centric design – featuring FloQast’s very own employees – clear, easy-to-follow navigation, as well as an all-new Newsroom page, containing updated logos, a company fact sheet, and more.
FloQast’s brand strategy carries the momentum of 2022 into 2023, with sights set on further growth and expansion. Last year, the brand celebrated:
- The signing of its 2,000th customer, notable logos signed in 2022 include Miro, Gong, and On Cloud Running
- The hiring of its 500th employee
- The launch of several new initiatives, tools, and programs, including:
- A new Reconciling Items feature and an enhanced version of its Reconciliation Management Solution that combine with FloQast’s Tracking, AutoRec Matching, and Amortization to manage the account reconciliation process, from strategy and execution to audit readiness
- FloQademy, an online portal that delivers digital learning to meet accountants wherever they work
- Ops Best Practice Checklists, a ready-to-go blueprint for Finance and Accounting teams that have automated the Financial Close but seek even greater velocity and accuracy to deliver financial information and audit readiness
- Expansion of its collaboration with Microsoft by joining the Microsoft Business Applications ISV Connect program
- The hosting of FloQast Go, a 500+ person, all-company kick-off event as part of its commitment to operating as one cohesive team — no matter where employees are geographically located
- The launch of the Controller’s Guidebook thought leadership program in partnership with the University of Georgia, exploring the most pressing challenges facing accountants today
- The hosting of TakeControl: Accounting Amped Up, FloQast’s fourth-annual user conference, providing insights into how accounting and finance functions are evolving in today’s world
- The launch of seasons 1 and 2 of FloQast Studios’ award-winning comedy series “PBC”
- The receipt of several high-caliber awards and accolades, including:
- Built In’s Best Place to Work list for the fifth year in a row
- Los Angeles Business Journal’s “Best Places to Work” list for the sixth year in a row
- Inc. Magazine’s Best Workplaces for 2022 list
- Fast Company’s “Most Innovative Finance Companies of 2022” annual list
- Attaining the #1 rated Close Management solution on G2 in 2022
- The launch of an all-new FloVerse, an online community platform for FloQast customers to network and collaborate – named “Best Emerging Program” in the 2022 Best Advocate Marketing (“BAMMIE”) Awards
This growth and momentum is made possible by FloQast’s community of employees who are committed to developing solutions that make accountants’ and financial leaders’ lives easier and more productive. The company continues to excel in its performance, a credit to the team’s commitment to customer service and excellence in pursuit of FloQast’s overarching vision.
FloQast delivers workflow automation software enabling organizations to operationalize accounting excellence. Trusted by more than 2,000 accounting teams – including Twilio, Los Angeles Lakers, Zoom, and Snowflake – FloQast was built by accountants, for accountants to enhance the way accounting teams work. FloQast enables customers to streamline processes such as automated reconciliations, documentation requests, and other workflows that impact the month-end close, financial reporting, and payroll and is consistently rated #1 across all user review sites. Learn more at FloQast.com.
FloQast Director of Corporate Communications