Why CPA Firms Need to Productize Their Services

Mar 27, 2018 | By Blake Oliver

One of LinkedIn's top accounting voices, Jody Padar, AKA "The Radical CPA," joined me recently on the Cloud Accounting Podcast. Watch the interview above to learn why CPAs need to productize their services and more insights from her new guide to building a modern practice, whether you're just one person or part of a large firm. Jody is the author of The Radical CPA: New Rules for the Future-Ready Firm, and has just published a follow-up called From Success to Significance: The Radical CPA Guide.

About Jody Padar, CPA, MST

Jody Padar is one of the profession’s foremost visionaries and pioneers. As a practitioner, she is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. And as an author, lecturer, coach, consultant, and mentor, she advocates for progress and innovation in the profession, heralding a new way of thinking about the practice of accountancy and giving it a new purpose. Having successfully transformed her own firm into a technologically advanced, paperless work environment, she is now dedicated to educating her fellow colleagues on how to make the same transition. She is a regular contributor to a number of industry publications, including CPA Trendlines, where she offers practical tips and advice on running a next-generation firm. Padar is a member of the elite Accounting Today “Top 100 Most Influential” people list. She is married, has two teenage children and swims competitively.

Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.

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Blake Oliver
Blake Oliver, CPA, is an entrepreneur, accountant, writer, and speaker who specializes in cloud accounting technology. In 2016 and 2017, Blake was named a “40 Under 40” in the accounting profession by CPA Practice Advisor. He is the Senior Product Marketing Manager for FloQast.

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